Engagement Rings
Engagement Rings in Melbourne CBD: A Buyer's Guide to Choosing Your Ring
The short answer: yes, you can design or choose an engagement ring in the Melbourne CBD at Anny's Collins Street showroom (Level 3, 257 Collins Street) — email us before visiting for engagement-ring and wedding-ring consultations. Our Collins Street showroom takes repairs from existing Anny's clients only. Email us first and wait for our confirmation before visiting. Frankston handles all services, including repairs and valuations. Lab-grown-diamond rings sit at AUD $3,000–$6,000 and natural-diamond rings at AUD $8,000–$30,000 — the same bands everywhere Anny's sells; the actual GIA or IGI grading report is identified for the individual stone where available. The process starts with a short email before you visit, so our conversation gets straight to the point instead of starting from scratch. Here's exactly how it works, and what to look for in any CBD jeweller. For Collins Street, please wait for our email confirmation before coming in.
What is Anny's Melbourne CBD showroom, and how is it different from a normal jewellery store?
Anny's Melbourne showroom sits on Level 3 of 257 Collins Street, in the heart of the CBD. It works differently from a typical shopfront: there's no browsing counter and no walk-in traffic. It's a private space for visits discussed by email, built around one thing — helping you choose or design an engagement or wedding ring, with someone who can actually talk you through the design and the stone. For Collins Street, please wait for our email confirmation before coming in.
That's a deliberate choice, not a smaller version of a real store: emailing us before visiting means someone's full attention on your ring throughout your visit, not a few interrupted minutes at a busy counter.
| Detail | Anny's Melbourne CBD showroom |
|---|---|
| Address | Level 3, 257 Collins Street, Melbourne VIC 3000 |
| How to visit | Email us before visiting — no walk-ins. Please wait for our email confirmation before coming in. |
| What it's for | Engagement-ring and wedding-ring consultations and design. Our Collins Street showroom takes repairs from existing Anny's clients only. Email us first and wait for our confirmation before visiting. |
| Before visiting | A short email exchange first, then your visit |
How do I prepare for a Collins Street visit?
Start with a short email before visiting Collins Street. Email us and tell us a little about what you're after, and we do some fact-finding by email before you arrive. By the time you sit down with us, we already understand your budget, your timeframe and roughly what you're picturing — so we can focus on your ring when we meet. For Collins Street, please wait for our email confirmation before coming in.
You don't need to prepare much. A rough budget, any inspiration photos or a general sense of style, and — if it's relevant — any heirloom stones or an existing ring you'd like matched all help, but none of it is required. If you only know "I want something she'll love and I don't want to get it wrong," that's a perfectly normal place to start, and we'll work from there together.
There is no pressure to decide on the spot — take the time you need, ask the questions you were embarrassed to ask, and leave to think it over without an awkward walk past a sales floor.
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What should you look for in any Melbourne CBD jeweller?
Whichever CBD jeweller you visit, a handful of honest questions tell you almost everything about who you're dealing with. Ask which stages happen in-house and which go to outside specialists — because a jeweller who designs, sets and finishes the piece themselves can control quality and timing far more closely than one who's really just a sales floor for someone else's bench.
Check that the individual diamond comes with the actual GIA or IGI grading report available for that stone, not just the jeweller's own in-house appraisal. That report is how you check the 4Cs (cut, colour, clarity and carat); GIA describes itself as "an independent, nonprofit organization that does not buy or sell diamonds", and it laser-inscribes its report number onto the diamond's girdle, so you can check the stone in your hand matches the one described in the report (GIA). You can dig deeper on hand-picked diamonds with GIA or IGI grading reports before you go in.
Ask, too, whether a gemmologist is actually on staff, whether you have time to discuss your ring in private, and whether the process — pricing, timelines, what's included — is explained plainly rather than left vague. A jeweller who's happy to answer all of this clearly, without dodging, is one worth trusting with a purchase this size.
| What to check | Why it matters |
|---|---|
| Which stages happen in-house? | Designing, setting and finishing in one workshop means tighter quality control and direct accountability, not a piece passed between several contractors |
| Can I see the GIA or IGI grading report for this individual diamond? | The actual report documents the 4Cs for that stone |
| Is a gemmologist on staff? | Real gem expertise backing the stones you're choosing between |
| Will I have time to discuss my ring in private? | A high-spend, emotional decision deserves focus, not a rushed sales pitch |
| Is pricing and process explained plainly? | Transparency is the clearest sign of a jeweller confident in their own work |
At Anny's, every one of those boxes is ticked the same way at Collins Street as it is at our Frankston workshop: your ring is designed, set and finished by our in-house team of around 10 — diamond setters, jewellers/goldsmiths and CAD designers working collaboratively under one roof — the actual GIA or IGI grading report is identified for the individual stone where available, and our FGAA-accredited gemmologist helps make sure every stone earns its place. It's the same standard our customers describe, unprompted, in their own words: on Google, Anny's holds a 5.0★ rating across more than 400 reviews between our two locations, with the craftsmanship regularly called "second to none" and "rare to see these days."
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What does the Melbourne CBD showroom NOT offer — and where do you go instead?
Email us before visiting Collins Street for engagement-ring and wedding-ring consultations. It is not a general-service drop-off point. If you want to browse the full range, walk in, or need repairs, valuations, engraving or remodelling, our Frankston workshop is the right stop, not the CBD showroom. For Collins Street, please wait for our email confirmation before coming in.
We think that's a fair trade, not a compromise: an unhurried, private city showroom for engagement and wedding consultations, while the full service range stays at the workshop where your ring is physically made. If you're closer to the Peninsula, or want the full walk-in experience, our sister guide to the Frankston workshop and the Mornington Peninsula covers that side in full.
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How much does an engagement ring cost, and how is a custom ring made?
At Anny's, an engagement ring's price mostly comes down to the centre stone. Lab-grown-diamond rings run AUD $3,000–$6,000; natural-diamond rings run AUD $8,000–$30,000, with the final figure shaped by the metal and the design too. These are our own first-party bands, quoted honestly rather than as a market guess.
| Centre stone | Anny's price band (AUD) | Good to know |
|---|---|---|
| Lab-grown diamond ring | $3,000 – $6,000 | A real diamond, chemically identical to a mined one; lower price for the same look |
| Natural diamond ring | $8,000 – $30,000 | Earth-formed and conflict-free; price varies with the 4Cs |
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If you'd like something custom-designed rather than chosen from the range, we design it in-house: a CAD design you review as detailed images, then a 3D-printed wax model you can hold and approve before any metal is cast, with small changes at the 3D-print stage usually made within the hour. We'll confirm the timing of larger changes. You can read the full walkthrough on how a custom engagement ring is made; at Collins Street, that process runs through the same consultation-and-email rhythm as any other CBD visit. For Collins Street, please wait for our email confirmation before coming in.
Once you've bought, an Anny's-supplied written valuation is complimentary on purchases over $3,000. Confirm your insurer's requirements and current PDS before relying on it. The National Council of Jewellery Valuers recommends having jewellery "reassessed every two or three years to ensure it is current and meets your insurance requirements" — good practice wherever you buy, not just from us (NCJV, 2026). Ready to look? Browse our engagement ring range or our wedding rings before you email us.
Frequently asked questions
Do I need to know exactly what I want before I email?
No. A rough budget and a general sense of style are genuinely enough to start — our email fact-finding before your visit helps narrow things down, and the rest gets worked out together in person. Many people email knowing only that they want their partner to love the ring.
Can I design a custom ring at the Collins Street showroom?
Yes — custom design consultations happen there for engagement and wedding rings, following the same CAD-and-wax-model process used across Anny's. See how a custom engagement ring is made for the full sequence and typical timeline.
Is the Melbourne CBD showroom cheaper or more expensive than Frankston?
Neither — pricing is identical across both locations, since the same in-house team makes every ring to the same price bands (see How much does an engagement ring cost? above). Where you visit only changes the experience, not what you pay.
What should I bring when I visit?
Nothing is strictly required, but a rough budget, any inspiration images, and any heirloom stones or an existing ring you'd like matched all help the conversation move faster. Ring sizing is handled as part of the process, so you don't need to arrive with a confirmed size.
Thinking about visiting Collins Street? Email us, browse our engagement ring range or our wedding rings first, or read our sister guide to the Frankston workshop and the Mornington Peninsula if you're closer to the Peninsula. You Imagine. We Create. For Collins Street, please wait for our email confirmation before coming in.
Last updated: 8 August 2026 · Written by Chris Ozkoch · Reviewed by Harry Ozkoch, Master Jeweller.
About the author
Written by Chris Ozkoch, who handles the in-house CAD and 3D design and signs Anny's-supplied written valuations at Anny's Manufacturing Jewellers — a family business Established in 1990, based in Frankston, Victoria. Email us before visiting Collins Street for engagement and wedding-ring consultations only; general-service drop-offs are handled at Frankston. For Collins Street, please wait for our email confirmation before coming in.
Reviewed by Harry Ozkoch, Master Jeweller and owner of Anny's, a diamond setter since the age of 16 and the 2019 JAA Australasian Jewellery Awards People's Choice winner for "A Drop Of Love".
Sources
- GIA — What is a laser inscription and is it important? — gia.edu — accessed 5 July 2026
- National Council of Jewellery Valuers — Valuation and Assessment — ncjv.com.au — accessed 5 July 2026
Typical engagement and bridal ring turnaround: 3–4 weeks from CAD sign-off. We also have 2-week and 48-hour options for engagement and bridal rings. Get in touch and we'll help find an option that works for your timeframe.